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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">folklore</journal-id><journal-title-group><journal-title xml:lang="ru">Фольклор: структура, типология, семиотика</journal-title><trans-title-group xml:lang="en"><trans-title>Folklore: Structure, Typology, Semiotics</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2658-5294</issn><publisher><publisher-name>РГГУ</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.28995/2658-5294-2024-7-4-12-41</article-id><article-id custom-type="elpub" pub-id-type="custom">folklore-338</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>СТАТЬИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PAPERS</subject></subj-group></article-categories><title-group><article-title>Между возгласом и гимном: масштабирование сакральной коммуникации в Древнем Египте</article-title><trans-title-group xml:lang="en"><trans-title>Between an exclamation and a hymn: scaling sacred communication in ancient Egypt</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6246-4722</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Александрова</surname><given-names>Е. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Aleksandrova</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Екатерина В. Александрова, кандидат культурологии</p><p>101000; ул. Мясницкая, д. 20; 125047; Миусская пл., д. 6; Москва</p></bio><bio xml:lang="en"><p>Ekaterina V. Aleksandrova, Cand. of Sci. (Cultural Studies)</p><p>101000; 20, Myasnitskaya av.; 125047; 6, Miusskaya Square; Moscow</p></bio><email xlink:type="simple">al-katerin@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Национальный исследовательский университет&#13;
«Высшая школа экономики»; Российский государственный гуманитарный университет</institution></aff><aff xml:lang="en"><institution>HSE University; Russian State University for the Humanities</institution></aff></aff-alternatives><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>29</day><month>11</month><year>2024</year></pub-date><volume>7</volume><issue>4</issue><fpage>12</fpage><lpage>41</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Александрова Е.В., 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Александрова Е.В.</copyright-holder><copyright-holder xml:lang="en">Aleksandrova E.V.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://folklore.elpub.ru/jour/article/view/338">https://folklore.elpub.ru/jour/article/view/338</self-uri><abstract><p>   Насколько можно судить, возглас, определенный жест руками и простирание ниц – минимальная форма приветствия и умилостивления божества в Египте. Она упоминается уже в «Текстах Пирамид», но и в последующие эпохи имеет продолжение в образе таинственного языка павианов, приветствующих рождение солнечного бога своими криками и плясками. Краткие цитаты текстов (опять же в «Текстах Пирамид»), предположительно произносившихся перед божеством, лишь провозглашают красоту и благость бога, в сущности, приводя его в необходимое настроение для осуществления сакральной коммуникации. «Созерцание красоты бога» простолюдинами становится возможным с распространением религиозных процессий, которые создают контекст для проявления личного благочестия в текстах, свидетельствующих перед всем миром о благом вмешательстве бога в частную жизнь простого смертного. По замечанию Я. Ассмана, феномен личного благочестия явился закономерным итогом развития как гимнической традиции, исследовавшей многообразие проявлений божественной воли в мире, так и религиозных потрясений эпохи Амарны. Однако зерно подобных текстов, отражающих связь повседневной жизни человека с божеством и стремлением умилостивить его своим поведением, можно найти уже в гробничных автобиографиях эпохи Древнего царства. Это исследование сопоставляет свидетельства о поклонении божеству разной степени пространности с целью разделить синхронные (варьирование объема, характерное для текстуализации мифологических мотивов) и диахронные (развитие теологической мысли, формирование новых текстопорождающих моделей) механизмы разворачивания текстов сакральной коммуникации.</p></abstract><trans-abstract xml:lang="en"><p>   The article is based on the assumption that an exclamation, a certain hand gesture, and prostration are the minimal form of greeting and propitiation of a deity in Egypt. These are already mentioned in the Pyramid Texts, and stay in use further on: since the New Kingdom we are aware of the mysterious language of baboons, welcoming the birth of the solar god with their screams and dances. Brief quotations of texts (again in the Pyramid Texts) supposedly spoken before the deity merely proclaim the beauty and goodness of the god, essentially putting the addressee in the necessary frame of mind for sacred communication to take place. The “contemplation of the beauty of God” by the common people becomes possible with the spread of religious processions, which provide the context for the manifestation of personal piety in texts that testify to the whole world about the beneficial intervention of God in the private life of a mere mortal. The phenomenon of personal piety is regarded by J. Assmann as a natural result of the development of both the hymn tradition, which explored the diversity of manifestations of the divine will in the world, and the religious upheavals of the Amarna era. However, the grain of such texts, reflecting the connection between a person’s attitudes in everyday life and the deity, the necessity to appease the deity with one’s behavior, can be found already in the tomb autobiographies of the Old Kingdom. This study compares evidences for Egyptians approaching deities expressed in varying degrees of eloquence in order to separate synchronic (variation in volume, typical for the textualization of mythological motifs) and diachronic (development of theological thought, formation of new text-generating models) mechanics of unfolding texts of sacred communication.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>сакральная коммуникация</kwd><kwd>гимн</kwd><kwd>молитва</kwd><kwd>личное благочестие</kwd><kwd>гробничные надписи</kwd></kwd-group><kwd-group xml:lang="en"><kwd>sacred communication</kwd><kwd>hymn</kwd><kwd>prayer</kwd><kwd>personal piety</kwd><kwd>tomb inscriptions</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование осуществлено в рамках Программы фундаментальных исследований НИУ ВШЭ</funding-statement><funding-statement xml:lang="en">Support from the Basic Research Program of the HSE University of is gratefully acknowledged</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Александрова 2023 – Александрова Е.В. 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